About Us

CRU Supply Co. was born in County Durham, UK, from a lifelong obsession with the cultures that never quite fit the mould.

Growing up, I was drawn to surf, skate and extreme sports, the music surrounding those scenes, and the tattoo culture and artwork that came with them. I’ve always loved clothing that feels like more than just something you wear. Pieces that represent who you are, what you're into and the culture you belong to.

Creating my own clothing brand was something I'd wanted to do for years, but like a lot of ideas, it kept getting pushed to one day.

Then I was made redundant.

Instead of seeing that as the end of something, I decided to use it as the opportunity to finally build what I'd always wanted to create.

CRU Supply Co. is that idea brought to life.

Independent streetwear influenced by tattoo art, skate and surf culture, alternative music and the people who choose to do things their own way.

Designed in County Durham. Built from the ground up.

Find your people -

Find your CRU.

Nathan
CRU SUPPLY CO.